Personal Visual Identity and Portfolio Website

My own portfolio website and identity design. I wanted to achieve a very minimalistic and clean design for a very long time. Logo is built around my name's initials. The first letters are geometric interpretation of a pencil. Website is focused on project presentation. The main inspiration for the page’s layout and look were corporate brand guidelines.

Services provided:

  • CMS Development
  • Collateral
  • Front-End Development
  • Information Architecture
  • Lettering
  • Logo
  • Style Guides
  • Responsive Design

Logo

Meaning

Logotype Lockup

Logo Marque

The first letters are geometric interpretation of a pencil.

Invoice

Primary Typefaces

My logo is build around Proxima Nova Soft. It has round endings, suits the rest of the family perfectly and it gives softer look to the logo.

Primary Typefaces and Usage

For my website and stationary I used Proxima Nova Family. It is designed by Mark Simonson. There are 8 weights: Thin, Light, Regular, Medium, Semibold, Bold, Extrabold, and Black and 3 widths: Normal, Condensed, and Extra Condensed. 
In my projects I choose only professional fonts. Also I love when branding is consistent across all materials from stationary to web design.

Color Palette

I have chosen three colours for my website and stationary: black, white and grey. They are super clean and all other projects look just great around these three simple colours. Black is always universal and easy to read. White gives you nice feeling of space. Grey is a product of mixing white and black.

Visit Site
http://aleksandramalecka.com

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